Head of ServiceNHS

Job summary

Wirral Stop Smoking service provides tailored, personalised stop smoking support to help residents quit for good. The service focuses on improving long-term health outcomes, reducing smoking-related harm, and addressing health inequalities across the borough. By targeting support towards

communities and groups most affected by tobacco use, the service plays a key role in creating healthier, more resilient communities.

Main duties of the job

Provide strategic leadership and overall accountability for the Wirral Stop Smoking service, ensuring delivery against contractual KPIs, performance targets and quality standards. Lead multidisciplinary teams and subcontractors, fostering a high-performing, compassionate and inclusive culture that places service users at the centre of delivery. Oversee communications, marketing, community engagement and lead generation to increase awareness, uptake and referrals, building strong relationships with commissioners and key stakeholders. Drive service development and continuous improvement using performance data, population insights and evidence-based approaches. Manage workforce planning, service capacity, budgets and resources to ensure efficient, equitable delivery and value for money. Ensure robust governance, safeguarding, information governance, health and safety and risk management processes. Act as the primary contact for commissioners, provide high-quality performance and outcomes reporting, and represent ABL Health at senior system and partnership forums.

Job description

At Wirral Stop Smoking we work collaboratively with local partners to deliver accessible, evidence-based interventions and outreach support. Together, the aim is to empower individuals to take control of their health, improve wellbeing, and reduce inequalities within local communities.

Role Purpose:

Service Leadership, Performance and Culture

Overall leadership and accountability for Wirral Stop Smoking, ensuring delivery against contractual KPIs, outcomes and quality standards.

Leading and managing multidisciplinary teams and any subcontractors, embedding a high-performance, compassionate and accountable culture.

Ensuring the service remains people-powered, with service user voice, co-production and inclusion embedded throughout delivery and development.

Communications, Engagement, Promotion and Lead Generation

Holding strategic ownership of communications and engagement, ensuring the service is clearly positioned, well-promoted and trusted across Wirral.

Ensuring effective service promotion and lead generation, driving awareness, uptake and appropriate referrals through community, system and digital channels.

Overseeing the development and delivery of communications and marketing strategies in partnership with ABLs communications and engagement teams.

Ensuring strong stakeholder and community engagement to support sustained referral pathways into and out of the service.

Service Development and Solution-Focused Improvement

Leading service development and innovation, identifying challenges, gaps and opportunities and designing practical, evidence-based solutions.

Translating commissioner priorities, population insight and performance data into clear service improvement and development plans.

Driving continuous improvement using ABLs improvement framework, enabling staff and partners to contribute to innovation and problem-solving.

Strategic Planning, Capacity and Resources

Ensuring effective workforce, capacity and resource planning to meet current and future demand.

Ensuring services are delivered efficiently and equitably across Wirral, targeted to priority populations and areas of greatest need.

Financial Management and Value for Money

Full accountability for service budgets, financial performance and cost control.

Ensuring best use of resources and demonstrable value for money for commissioners.

Governance, Quality, Risk and Health and Safety

Ensuring robust governance systems are embedded, including safeguarding, information governance and health and safety.

Oversight of risk identification, mitigation and escalation across the service.

Commissioner and System Leadership

Acting as the senior accountable lead and primary point of contact for commissioners.

Producing high-quality reports covering performance, outcomes, social value, lived experience and improvement activity.

Representing Wirral Stop Smoking and ABL at senior system, place, ICS and partnership forums.

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Essential Duties and Responsibilities

Strategic leadership of service delivery, performance, quality and finances

Lead workforce planning, resource allocation and service improvement

Maintain governance, risk, safeguarding and stakeholder relationships

Drive engagement, referrals and system-wide partnerships

Required Skills and Competencies

Strong senior leadership and people management skills

Strategic thinking and ability to manage complex services

Excellent communication, influencing and partnership working

Data-driven decision-making and continuous improvement focus

Qualifications / Training Requirements

Degree (or equivalent experience) in health/social care

Experience in public health, community or integrated care settings

Knowledge of governance, safeguarding and financial management

Please note that we are unable to offer sponsorship for this role

About us

ABL is an exciting, fast-paced, growing community health organisation. As an experienced, CQC-registered provider of community health services, we are passionate about delivering evidence-based, innovative, effective, and relevant healthcare services in partnership with individuals, communities, and stakeholders.