Head of Digital Marketing and GOV.UKMinistry of Justice

23855

Descriptions & requirements

Job description

Job title:

G7 – Head of Digital Marketing and GOV.UK – maternity cover (12 months)

Available on promotion:

Yes. Advertised across Civil Service.

Vacancy Description:

Summary

Do you have a passion for digital leadership and innovation, and for bringing out the best in a diverse, experienced team?

We are seeking a maternity cover for the Head of Digital Marketing and GOV.UK at the Ministry of Justice (MoJ).

This is a unique and specialist role at the forefront of government communications. IT works closely with all in-house communications and marketing teams, with the Government Communication Service (GCS), Government Digital Service (GDS) and multiple media agencies to ensure digital communications are optimised for the user and deliver value for money on media spend.

About the team

The Digital Marketing and GOV.UK team acts as advisors and specialists in digital marketing, digital analytics, tagging and GOV.UK content design. Its focus is on paid digital and partnerships for the MoJ’s priority campaigns, and on MoJ content hosted on the GOV.UK platform.

The team’s marketing and partnerships work brings in added value, innovation and agency scrutiny across the MoJ’s wide-ranging campaigns. These include behaviour change campaigns to better support victims of crime and Violence Against Women and Girls (VAWG); improving confidence in sentencing reform; and critical recruitment into front-line roles across the justice system. The team creates strategies for paid marketing such as creator partnerships, search, digital and social marketing, in collaboration with internal teams and external media agencies.

The team also delivers high-quality maintenance and publishing support for all MoJ content on GOV.UK pages and campaign websites. This includes web and content design, support on policy consultations, and support for GOV.UK campaign microsites.

About the role

This role champions the work of the team and empowers team members to be proactive, engaged and expert in their approaches.

We seek an individual who leads with purpose, empathy and energy. The successful applicant will balance the needs of the team, and its individuals, with the bigger picture.

They will work closely with others to improve cross-team and client-agency collaboration, and contribute to the continual optimisation of processes, ways of working, and campaign performance. They will be a strong listener, strategic and confident at building relationships.

Essential:

• Experience leading a team and managing multiple direct reports
• Experience and expertise across digital marketing and partnerships
• Experience in digital communications based on user insight, needs or experience e.g. analytics, web and content design, behavioural insight campaigns

Desirable:

• Experience in GOV.UK content design, publishing and standards
• Experience and confidence working with agency client directors
• Experience in agency procurement and agency review processes

Role responsibilities:

Effective and inclusive leadership of the Digital Marketing and GOV.UK team, as set out in the Civil Service Leadership statement (https://www.gov.uk/government/publications/civil-service-leadership-statement/civil-service-leadership-statement) and GCS Leadership framework (https://gcs.civilservice.gov.uk/publications/leadership-framework/). Including but not limited to:

Aligning team priorities and workstreams with MoJ Communications strategies, ministerial/government priorities, GCS/GDS and industry best practices.

Maintaining visibility of team and its offer to wider business via ongoing advocacy, networking and conversations with leadership teams.

Nurturing team capability and ongoing professional standards via learning and development opportunities, networking, coaching and trainings.

• Line management of three SEO direct reports, including weekly 121s and 8-weekly touchpoint sessions to discuss work priorities, wellbeing, progress against objectives and professional development.
• Setting strategic direction for the team and its role across MoJ and its ALBs in:

Digital partnerships with influencers, intermediaries and stakeholders

Digital marketing for campaigns

Content design for GOV.UK and campaign sites

Google analytics and tagging, user-journeys and online attribution

Innovation, AB testing and improving professional standards

• Digital leadership and championing of digital marketing and content design functions, internally within MoJ and externally with agencies and as part of x-gov networks.
• MoJ single-point-of-contact (SPOC) for MoJ’s media strategy, planning and buying agency (WPP650), leading quarterly business reviews and strategic planning on behalf of MoJ.
• Member of Campaigns, Digital and Insight SMT, contributing to regular meetings, collaborative workstreams and corporate strategies e.g. People Survey.

Success Profiles

1.    Applications will be assessed using the Civil Service Success Profiles Framework.

2.    This will focus on experience, assessed through your CV, Statement of Suitability and (for shortlisted candidates) in interview.

3.    Performance will also be assessed based on the following Civil Service behaviours and GCS competencies, which will be assessed through your Statement of Suitability and (for shortlisted candidates) your interview:

i.    Seeing the Big Picture

ii.    Leadership

iii.    Changing and Improving

iv.    Working Together

v.    GCS: Implementation

vi.    GCS: Impact

Application:

4.    A CV setting out your career history, with key responsibilities and achievements.

5.    A Statement of Suitability (no longer than 1250 words) explaining how you consider your personal skills, qualities and experience provide evidence of your suitability for the role, with particular reference to how you meet the behaviours and competencies stipulated.

TERMS AND CONDITIONS

Appointment term:

• This role is being offered as a fixed term role for 12 months

Salary range:

• The MoJ pay range for 2025/6 is:

£58,511 - £65,329 (National)

£63,343 - £70,725 (London)

• Depending on the grade of successful candidate(s), the salary would be agreed in line with MOJ policy.

Location:

• This role is advertised nationally. The successful candidate will be required to work at least two days a week in either the London HQ (102 PF) or a regional MOJ Hub office.

Working arrangements:

• Applications are welcomed from candidates that require flexible working arrangements.

Security Clearance:

SC – You will need to confirm your employment history for at least 3 years prior to the date of the application. If you have spent significant time abroad in the last 5 years you may be required to give a reasonable account of the reasons why.

DBS required:    No

Reserved for UK Nationals:    No

SELECTION PROCESS

Overview of process:    This role is being advertised in accordance with the Civil Service Recruitment Principles.

Shortlisted candidates will be invited for interview in (dates TBC) and the anticipated start date is December 2026.

HOW TO APPLY

How to apply:    Please complete the application, submitting a CV and a personal statement outlining your suitability for the role, focusing on the behaviours stipulated (no longer than 1250 words).

Further Information:

For further information about the role please contact Jemima Adcock – [email protected]