Communications and Marketing OfficerNHS

Job summary

Are you an experienced communications professional who can turn complex information into clear, engaging content and deliver high-quality campaigns across a wide range of channels?

We are looking for a creative, organised and confident Communications and Marketing Officer to join Nottingham CityCare Partnership. You will help our staff, patients, communities and partners feel informed, involved and connected to our work.

This varied role offers the opportunity to manage campaigns, digital channels, media activity, publications and corporate events, while working closely with colleagues across CityCare and the wider health and care system.

You will bring strong writing, digital, campaign and stakeholder engagement experience, sound judgement and the ability to manage competing deadlines in a fast-paced environment. In return, you will join a supportive team with scope to develop, contribute ideas and make a visible difference to an organisation providing NHS community health services across Nottingham.

Main duties of the job

• You will plan and deliver internal and external communications, marketing campaigns and engagement activity aligned with CityCares priorities.
• You will write, edit and proofread accessible content for newsletters, websites, intranet, social media, publications, media releases and campaigns.
• You will manage day-to-day digital channels, maintain a strong pipeline of positive stories and use insight and performance data to improve reach and engagement. You will provide communications advice to services and senior colleagues, support media enquiries, protect the CityCare brand and contribute to incident communications where required.
• You will lead or support corporate events including staff awards, long service awards, staff briefings and roadshows, and work with partners across the health and care system. You will need substantial communications, public relations, marketing or engagement experience; excellent writing and proofreading skills; strong digital capability; confidence with stakeholders and the media; and the ability to organise multiple projects and deadlines independently.
• The role includes hybrid working, travel between CityCare locations and occasional evening or weekend work.

Job description

The postholder will deliver a diverse range of communications and marketing activity in line with the CityCares vision, strategy and plan.

The postholder will ensure there are effective internal and external communications to support audience engagement in line with the annual communication and marketing plan, wider organisational strategic priorities and external partnerships, including the integrated system of care.

The postholder will play a critical role in communicating the ethos, values and goals of CityCare to the workforce to ensure that patients, the public, staff and partners feel informed, engaged and involved in its vision making a difference every day to the health and wellbeing of our communities. To that end, the postholder will develop the organisation's communications, marketing and engagement, working closely with all services and departments providing channels and opportunities for staff, patient, public and partner engagement and ensuring key messages are cascaded.

The postholder requires a good understanding and experience of internal and external communications, campaign and event management, digital media and staff engagement, and is required to be competent at dealing with a variety of stakeholders, including, CityCare staff, patients, stakeholder organisations groups and the public.

The postholder will be a key member of the Communications and Marketing Team and will have the opportunity to grow and develop within the role. The postholder will work closely with CityCares operational managers, staff, system colleagues and external agencies to support communications and campaign planning.

Whilst being a hybrid role, will be required to visit a variety of CityCare offices in Nottingham and work occasional weekends.

The post holder will hold supervisory responsibility for a Communications and Marketing Assistant and or Apprentice.

The post holder will have no budgetary responsibilities.

Corporate Communications

• Commission, write, edit, proofread and coordinate internal and external publications, patient leaflets and advice documents, press releases, articles, may organise design, print and distribution.
• Work with clinical and non clinical leads to develop relationships and develop and deliver targeted service specific communications plans, aligned with the organisation's strategic goals and wider communications strategy.
• Manage the day to day delivery of CityCare communications channels, activities, campaigns and initiatives to drive engagement with all audiences and ensure clarity and consistency of messages.
• Ensure that there is a strong pipeline of good news stories write, proofread and develop engaging content for all internal and external communications platforms.
• To oversee communications bulletins in a timely manner, with support from team members.
• To act as a brand ambassador.
• Evaluate internal and external communication channel effectiveness and their content, to improve future communications.
• To handle sensitive and confidential information according to the provisions of data security regulations, Information Governance and Data Protection.

Internal Communications

• Develop and manage the delivery of internal communications including weekly newsletters, board bulletins, face to face briefings and project specific communications.
• Manage the Staff Intranet and its ongoing development to ensure it is engaging staff.
• Work closely with Organisational Development colleagues to support on the delivery of staff engagement initiatives including the development of materials and messages to ensure effectiveness.
• Lead on the production of annual internal communications campaigns e.g. Staff Survey, Norovirus, Flu, staff recognition initiatives.
• Write and edit content, produce films and case studies for a range of audiences including Twitter, CEO blog, web, intranet reports, online recruitment advertising to ensure timely, integrated communications across all channels.
• Build positive relationships with communications colleagues across the Integrated Care System ICS through attendance at the ICS Communications Group and other meetings.

Reputation Management

• Work closely with HR colleagues to ensure workforce recruitment and retention initiatives consistently reflect CityCares employer brand proposition and values.
• Lead on the planning and drafting of relevant external award submissions that will positively position CityCare externally.
• Act as brand guardian providing communications advice and support to colleagues as needed to ensure the consistent delivery of CityCares brand vision.
• Oversee the editing, design and production of service and corporate literature.
• Ensure corporate communications channels, content and literature is up to date and representative of Nottinghams communities and accessible in a variety of formats.
• Provide reputation management advice and media advice to senior managers as needed.
• To play a key role in the management of business continuity and incident management communications.

Marketing and engagement

• Develop and manage an annual cycle marketing campaign calendar that will support the delivery of planned campaigns and promotions e.g. CityCare brand, increasing referrals to specific services, recruitment drives, winter pressures, vaccination programmes etc.
• Development of staff engagement methods surveys, focus groups, polls etc to engage staff and encourage involvement and feedback.
• Develop internal KPIs using data analysis, supported by the Data Analytics team that demonstrates success of promotions and campaigns, but equally areas of focus and underperformance which will provide insight into campaign and promotion development going forward.

Websites, digital and social media

• Produce and implement the CityCares weekly social media plan.
• To lead the management of CityCares digital channels website, intranet, social media, ensuring content is engaging:
• Coordinate the provision, approval and updating of content contributed by colleagues administrator right on both the internet and intranet
• Act as the first point of contact for all staff for questions & support with the intranet system CMS SharePoint & daily liaison with NHIS, web agency and hosting company
• Digital lead for partnership/system digital developments
• To ensure timely response to social media enquiries, escalating where appropriate.
• Produce monthly evaluation reports for all platforms, providing recommendations for extending reach.

Media Relations and External Communications

• Produce of quarterly CityCare stakeholder magazine, sourcing and writing all content and designing and distributing digitally in house.
• Production of corporate films in-house or via external supplier.
• Develop blogs, develop podcasts and other engaging ways of delivering content to the public, stakeholders and the media.
• Develop a Media Forward Plan identifying key newsworthy stories promoting CityCare and the work of staff.
• Anticipate, take and respond to media enquiries, briefing journalists, as required.
• Conduct audio film interviews for use in conjunction with press releases and publications.
• Secure radio interviews to support specific campaigns e.g. health awareness.
• Work with the Head of Communications and Marketing to deal with complex media attention e.g. serious incidents.

Event management

• Lead on the organisation of corporate events including, but not limited to, the annual staff awards, long service awards, staff roadshows, staff briefings and virtual events - sourcing interviews and quotes for bulletins, publications, digital communications platforms and other channels.
• Review key corporate events to ensure they are in line with the CityCare brand and key messages e.g. Corporate Induction, training events.
• Deliver ad hoc training to Managers re communications, marketing and engagement.
• Working with the Communications and Marketing colleagues to meet deadlines for completion of work and be responsible for all aspects of organising events such as promotional events i.e. booking venues, speakers and liaising with other agencies.
• Sensitivity and awareness of barriers to accessing venues physical, mental and cultural and making appropriate adjustments to ensure maximum potential for candidate contact.

General

• Application of equality and diversity requirements into work - communications and events.
• Assist with any high-profile visits to CityCare as required.
• Attend all relevant meetings, where possible, relevant to the job role, representing the Head of Communications and Marketing or other team members.
• To undertake any other duties commensurate with the grade as requested.
• To undertake mandatory training as specified, including manual handling and fire awareness.
• To adhere to the requirement of national and local policy where policies impact on this role.

The above profile is intended to provide a broad outline of principles duties and responsibilities and will be the subject of periodic review. The job holder may, from time to time, be asked to undertake other reasonable duties.

About us

We are a provider of NHS Community Health Services, CityCare exists to support the health and wellbeing of all local people, working alongside other health and care partners to achieve this. We are a value driven, people business with a passion for excellence. Our vision and social purpose is to make a difference everyday to the health & wellbeing of our communities and our values of kindness, respect, trust and honesty lie at the heart of everything we do, guiding how we work together with partners and each other to consistently deliver high quality compassionate care. As a social enterprise we aim to add social value by investing in the future of our local communities and helping to make a difference in peoples lives.

CityCare value the benefits of a diverse and inclusive workforce. We encourage applications from candidates who identify as disabled, LGBT+ or from a Black, Asian or Minority Ethnic (BAME) background, as they are currently under-represented within our organisation.

We are proud to be a forces-friendly organisation and are dedicated to supporting Veterans, Service Leavers, Reservists, and military spouses/partners. We value the unique skills and contributions you bring.

CityCare is an equal opportunities employer. We are positive about employing people with disabilities. If you require your application in a different format please contact People Services on [email protected] . CityCare is committed to the protection of vulnerable adults and children.