Client Liaison ManagerNHS

Job summary

At Avery Healthcare, we understand that choosing a care home is one of the biggest decisions a family will ever make. It's a journey that often comes with questions, emotions and important choices, which is why we're looking for an exceptional Client Liaison Manager to be a trusted point of support from the very first conversation. This is a unique opportunity to combine meaningful relationship-building with commercial success, helping families make informed decisions while contributing to the growth and success of the home. As one of the UK's leading care providers, we're proud of the care we deliver, but it's our people who truly set us apart. We invest in our colleagues, celebrate success and create opportunities for people to grow, develop and thrive. About the Role As our Client Liaison Manager, you'll support prospective residents and their families from first enquiry through to move-in, providing a warm, professional and personalised experience every step of the way. Working closely with the General Manager

Main duties of the job

As a Client Liaison Manager at Avery Healthcare, you'll play a crucial role in guiding families through one of their most important decisions: choosing a care home. From the first conversation to move-in, youll offer personalized support and relationship-building to help families make informed decisions. The role involves working closely with the General Manager and home team to drive occupancy and manage enquiries while delivering exceptional experiences to prospective residents. This position requires someone with outstanding communication skills, sales or relationship management experience, and a passion for making a difference. Youll be responsible for delivering tours, building relationships with families and local networks, and monitoring market activities to enhance occupancy. Avery Healthcare offers a supportive work environment with career development opportunities and a competitive salary with commission. Due to the role's nature, a DBS check is required, as well as proof of eligibility to work in the UK and a full UK driving license.

Job description

Package Description: At Avery Healthcare, we understand that choosing a care home is one of the biggest decisions a family will ever make. It's a journey that often comes with questions, emotions and important choices, which is why we're looking for an exceptional Client Liaison Manager to be a trusted point of support from the very first conversation.

This is a unique opportunity to combine meaningful relationship-building with commercial success, helping families make informed decisions while contributing to the growth and success of the home.

As one of the UK's leading care providers, we're proud of the care we deliver, but it's our people who truly set us apart. We invest in our colleagues, celebrate success and create opportunities for people to grow, develop and thrive.

About the Role

As our Client Liaison Manager, you'll support prospective residents and their families from first enquiry through to move-in, providing a warm, professional and personalised experience every step of the way.

Working closely with the General Manager and wider home team, you'll be responsible for driving occupancy, managing enquiries, building local referral networks and ensuring every prospective resident receives an exceptional experience.

What youll be doing

• Managing enquiries and supporting prospective residents and their families from their first enquiry through to move-in.
• Delivering engaging and personalised tours of the home, building trusted relationships with families, healthcare professionals and other key local stakeholders.
• Developing and managing a strong pipeline of prospective residents, driving occupancy through effective follow-up and conversion activities.
• Representing the home within the local community through networking, business development and community engagement initiatives.
• Working closely with operational teams to ensure a seamless move-in experience and exceptional customer service throughout.
• Monitoring local market activity and identifying opportunities to enhance occupancy, performance and the home's profile within the community.

About You

We're looking for someone who is naturally people-focused, commercially aware and passionate about making a difference.

You will have experience in sales, relationship management, business development, customer engagement or a similar role where building trust and delivering results are equally important.

You'll also have:

• Outstanding communication and interpersonal skills.
• The ability to build rapport quickly and develop lasting relationships.
• A proactive and organised approach to managing multiple enquiries and priorities.
• Confidence presenting, networking and representing a premium service.
• Strong commercial awareness with a track record of achieving targets.
• The resilience, drive and determination to create opportunities and deliver results.
• A genuine passion for delivering exceptional customer experiences.

Why Avery?

At Avery, we're proud of our reputation for delivering exceptional care and creating welcoming communities where residents can thrive. Equally important is the environment we create for our colleagues.

You'll be joining a supportive, ambitious and values-driven organisation that is committed to investing in its people and celebrating success. Every day presents the opportunity to make a meaningful difference to families while contributing directly to the growth and success of the home.

In return, you'll benefit from:

• A competitive salary and an industry-leading commission structure that genuinely rewards success and recognises the impact you make.
• Access to a comprehensive employee benefits platform, including a wide range of retail, leisure and lifestyle discounts.
• Excellent career development, progression opportunities and learning programmes within one of the UK's leading care providers.
• An Employee Assistance Programme and wellbeing support for you and your family.
• Recognition schemes that celebrate achievement, alongside the opportunity to make a real impact within a growing and ambitious organisation.

If you're looking for a role where you can build relationships, drive commercial performance and truly change lives, we'd love to hear from you.

Please Note

• This role will require a DBS check, the cost of which will be met by Avery Healthcare.
• Proof of eligibility to work in the UK will be required along with a full UK driving license
• Due to the nature of the role, occasional evening and weekend working may be required to support events, networking opportunities and prospective resident visits.

This vacancy may close earlier than advertised if a high volume of suitable applications is received.

About us

Avery Healthcare is a leading care provider known for delivering exceptional care and creating communities where residents thrive. What sets Avery apart is a commitment to investing in its people and celebrating successes, providing career development opportunities, and fostering a supportive and ambitious work environment. At Avery, employees are encouraged to grow and make meaningful impacts in the lives of families while supporting the home's growth and success. Avery Healthcare offers a comprehensive employee benefits platform including retail, leisure, and lifestyle discounts, as well as an Employee Assistance Programme for wellbeing support. The organisation values exceptional customer experiences, and the Client Liaison Manager role embodies Avery's dedication to quality and premium service delivery. The role promises opportunities for networking and business development, making it ideal for someone passionate about customer engagement and commercial performance.